McCain should break the mold and acknowledge, even emphasize the crisis. He can explain that dealing with it requires candor and leadership of the sort he’s shown in his career. McCain can tell voters we’re almost certainly in a recession, and things will likely get worse before they get better.
In fact, all Republicans need to follow it. The crisis exists and the American people know it. They are looking for answers and solutions. Republicans need to start providing those answers and solutions. Instead, all they are getting from Republicans are it is the Democrats fault (which while true does nothing to address the problem), and the bailout is not worth it (which is debatable and again does not provide a solution to the problem).